Are “Deal” Bloggers worth taking a “risk” on?

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I’m going to write a post of a different nature this morning. This is something that’s weighed on my mind for a few weeks and I feel like I have to say something.  I emailed a pr firm a few weeks ago to introduce myself and ask if I could be on their list of contacts for future promotions.  This firm happens to represent many brands that offer products for children that I thought my family and my readers would love, and I thought it would be  a great partnership.

are deal bloggers worth taking a risk on

Much to my surprise, to make a long story short, I was told that this firm has no interest in working with me nor my site.  The reason?  I have the word “bargains” in my name.  Therefore, I am one of the deal bloggers.

Apparently, this firm has the belief that their clients don’t want to be affiliated with bargain sites.  So because I am smart with my money and try to help my readers also be smart with their money, I’m not going to ever be included on their lists.  I did try to explain that while I do share bargains, I am not a deal blogger, and that my readers like to spend their money where it matters, just like me.  It didn’t make a difference.  That pesky little “bargains” is still in my name, and it’s in my url.

So basically, bargains/deals/frugal/freebies/coupons = not good enough to work with certain brands.

Interestingly, I have worked some of these brands previously.  They’ve reached out to me.  According to their PR firm, though, they won’t be interested in working with me again, no matter what kind of content is on my site.  I’m baffled.  I was upset. When did smart spending become  a negative thing? Why would being a savvy consumer be a bad thing? Why would sharing ways to spend smart and save be looked upon in a negative light?

If “deal” bloggers arent good enough to write about a company’s products, then I have to assume we arent good enough to buy their products.  That makes sense, right?  I mean, if a brand doesn’t want to be in any way affiliated with someone who values spending wisely, and saving when they can, then should those of us who value spending wisely and saving when we can give our hard earned money to those brands?

What do you think?  If you are a brand, or represent a brand, do you think “deal” bloggers are worth taking a “risk” on? Do you agree with this mentality?  

 

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About the author: I’m a 30-something mom to three, brand ambassador. content creator, social media maven, blogger extraordinaire, earth lover, butcher, baker, candlestick maker (or something along those lines) – love word games, crafting, cake decorating or shooting pictures.

41 comments… add one

  • Ya I see that a lot, and I don’t see it being okay just for a name on your site. Ya know just seems like a bit of a mess!

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    • THanks for the comment, Kelsey! I appreciate it.

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  • I TOTALLY agree with you here. My main site is a “deal blog” and I have SUCH a hard time getting to work with PR companies. I have another blog, which is mainly a review blog, and low and behold, it is REALLY easy to get items to review on there. SO ODD how it all works….Thing is, I have about 1,000 readers on my review site, and over 18,000 on my deals site…..go figure.

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    • figures. very frustrating!

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  • If they don’t want to work with you, that is their loss. I also have a deals/bargains blog in addition to my regular blog that I post on. I have seen several other popular deals/bargains blogs working with PR companies so don’t let this one discourage you.

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  • I feel that PR firms and reps as a whole are often very misinformed. It saddens me when I hear stories like this one or when I personally experience flaky PR reps and lack communication skills. The companies themselves often have no idea that their PR reps are less than up to par. What’s worse is when PR work with bloggers who don’t have correct grammar or well written posts, yet pass up those like yourself!

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  • Well, I can see part of it is that people equal quality with price and therefore they want to be construed as high rate. on the other hand, if content is high quality at a great cost…that is an awesome message in my opnion

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  • I agree with you and am amazed at these companies! These are the people that they should want to know about their product as we represent the majority of consumers these days. We all are careful with our money and have to be wise with wear we spend our money. Bargains in your name does not mean it has to be free or even cheap….but worth you money. Poor decision on their part. I will be shocked if they succeed on this economy in the way they have choose to market their products.

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  • I also have a “deal blog”, even though I write about more than just deals. After being turned down for one opportunity after another by Mom Central, and being turned down three times now after applying for Social Fabric, I inquired as to why, and if I was doing something wrong. I wanted to get to the bottom of it. The response I got from both, is that my site is not personalized enough, and their brands do not wish to work with deal bloggers. I have posted MANY reviews on my website with PERSONAL stories and pictures, I have also hosted parties, where I have taken pictures of friends and family gathering, testing out products, etc. I asked them both if they review the content of the site before making decisions, and not just go by the name. They assured me that they do, however, I do not believe this is the case. They have both told me that they thought my posts, if I wrote any for them, would get lost in amongst the deals I post about.

    I do not think these companies are giving us a fair chance. Sure, I do post deals, giveaways, freebies, coupons, etc., but that’s not all I am capable of doing. I have proved that on my blog, if only they would get past my blog name and actually look at my content.

    It’s extremely frustrating, and had I known about this when I started my blog, I would have seriously thought longer and harder about the name.

    Their loss.

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    • Mindy- I 100% know what you mean about the name- I had no idea where this would go!! It’s amazing to me when people overlook what can, does and should matter.

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  • That’s pretty crazy. Luckily there are lots of other PR companies and brands to work with. Why not contact their competition and ask to work with them?

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  • I’ve seen that happen to bloggers who have “Mom” or “Mommy” in their name as well- it all depends on the brand or PR person. But no matter what the title of the blog is, it SHOULD be the content, not the name, that decides it. Sorry this happened to you. :(

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  • That’s interesting. I hadn’t thought of it in that light before. I do hope they see your reasoning and what a great blogger you are and change their minds.

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  • WOW oh WOW! In this day and age with the economy in a downward spiral I just don’t understand that thinking. Everyone is looking to save money where they can so they can provide the necessity’s to their families. Maybe one day they will reconsider but until then it will be their loss.

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  • Very disappointing to hear that saving money is something these brands don’t want to be associated with. You would think that in our current economy anything that gets your brand into the hands of the consumer would be seen in a positive light…..when did saving a buck become a bad thing?

    I soooo would like to know the brand, I don’t want to give them one thin dime of my money!

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  • I would think if you were thrifty with your money but gave the thumbs up for a product, your readers would be more apt to look for a sale and then purchase it… right? Just because you are wise with your money doesn’t mean you won’t spend it on something that is worthwhile.

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    • I like to spend smart. Why pay full price when I can be smart with my money? My grandfather and father were in the banking industry. They were smart with their money. It’s surprising in today’s times that being smart with money is looked down on!

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  • How many moms these days with the way the economy is are NOT looking for ways to save and find a good deal on a product that will be great for their family. Heck, often reviews will specifically by offering a discount, coupon, sale, etc. Just sad that they don’t “get” it. :(

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    • I know! This economy makes it more worthwhile to save where we can!

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  • Thanks stinks, Brett. If you are talking about Lisa, then I had the same issue back in Feb. I reached out to her and she was impressed with my content, but because I wasn’t taking on new giveaways at the time, she didn’t want to work with me. I went back and forth talking about how I write honest reviews and don’t just offer giveaways on my site. She kept coming up with these crazy explanations on why her clients would want to to work with me,and then finished by telling me not to contact her clients. Crazy, as I have reviewed for some of them before, too. If I were you, I would definitely contact those brands you had worked with, as they should know this.

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    • Thanks Robin! That’s silly they didn’t want to do review only!!

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  • I understand your point of view, but I also get what the PR firm is saying. Most PR firms want CONTENT. They want a report with the audience and not just listings. I am not saying that is what your site is, but so many sites are just like 45 posts a day that are just snippets announcing deals with a link. Those have their place, but the PR firms like to see content-driven posts where the person actually has to write and convey information to their audience. Many deal bloggers don’t do that. In fact, I started whittling down my reader because I had too many “deal” bloggers and it was exhausting to look through 45 posts to see one I might be interested in.

    You should contact them with links to posts like you would write for them and explain that you promote good content. It wouldn’t hurt.

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    • Kaye,

      They wouldn’t look at my content. They had no interest, because of the title of my site. I explained. I shared about trips I’ve been on, events I’ve been included in, products and reviews I’ve done. They wouldn’t look past “bargains”

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  • I think they have overly generalized “deal” bloggers into cheap stuff. I have been told before that I post too many deals, even though I post a hodge podge of things. I agree with you that I was completely baffled by the thought that my deals made me not good enough to review products. The way I see it, they have it backward. If a deal blogger gives a product a good review, in other words a thumbs up to their readers to spend money on the product, then it is a double compliment. Because that blogger is saying that it is worth the price, and that comes well respected from a deal blogger who is tight with money.

    In the end, it’s their loss Brett. You would have done a great job with their review. Perhaps you should contact their competitor instead :)

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    • Thanks Jen! I have done some great reviews for great brands!! It is their loss, but I’m also turned off to each brand that has chosen to be represented by a firm who works in this manner.

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  • Wow – that is ridiculous. I would love to know which products this company represents so that I can send each one an email. I am a “deal” blogger because I don’t want to overpay for things. This does not mean that I don’t pay full price for some items and on occasion splurge on items that my family really wants. We save money in other places to have that splurge money. I am offended that companies wouldn’t want to work with me because I don’t want to waste my money foolishly.

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    • That’s my exact thinking, Brandi!

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  • Well, that’s annoying to say the least. I cannot believe the title of your blog means more to them than the potential increase in both awareness of their brand and sales. PHOOEY on them. I know you are more ethical than to spill their names — so that we can make sure we avoid them — but this idea that the word bargain (etc) excludes your blog is crazy.

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    • Thanks Johannah!!

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  • Whether we’re shopping for groceries or Gucci, we all want the best DEAL for our money. (Some people just have way more money to GET deals than me! LOL!).

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    • I will always look for a coupon. Especially for bags- then I can buy a matching wallet with the money I saved (and usually spend more than the price of the 1 bag!)

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  • I agree with Brandi-an email or phone call is definitely in order. Bargain bloggers have HUGE audiences and can provide amazing advertising for these companies that is much more authentic than the run of the mill commercial.

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    • Thanks, Sharon!

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  • Wow….being a “deal blogger” that is horrible. Like you I not only share awesome deals for baby and kids products to help my readers save money, I post about recipes, parenting, reviews etc. I would also say their products aren’t good enough to buy. That is just plain ridiculous.

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    • Thanks for the support Nichol!

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  • Hmmm, I guess I can kind of see both sides, especially if the brand you are wanting to work with is more of a higher priced brand. I don’t think they should totally exclude working with bargain shoppers, I just think they should do their research to see which ones have the audience they want to reach.

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    • Crystal- They aren’t high priced brands. Not at all. That was what was so confusing. And one of the brands, that I’ve loved for years- I first discovered them on a daily deal site, ironically!

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  • I’m thinking that maybe an email to the brand that this PR firm represents is in order. In fact, if you’ve worked with them before, maybe it’s the PR firm that has this issue. Deal / Coupon / Bargain bloggers encourage our readers to purchase their brands by sharing such products with our audiences…. if they are not interested in working with sites like ours, then that’s a MAJOR loss for them.

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    • I have been waffling about emailing the brands. It’s many brands.

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      • If you do still have the direct contact information for the brands you worked with previously, I would definitely contact them. They need to know that this PR firm is making a decision on their behalf to exclude a big segment of influential bloggers – they may not be so happy with that idea and deserve to at least know it!

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        • Thanks Chrysa. I may.

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