The beloved children’s character, POCOYO, has been named the first official Global Kids’ Ambassador for the World Wildlife Fund’s 2011 Earth Hour initiative on March 26, 2011.
As the newly appointed Global Kids’ Ambassador for Earth Hour, Pocoyo is primed for his latest adventure—to raise environmental awareness among today’s children. Empowering kids, their parents and caregivers to “turn off the lights” during Earth Hour (March 26, 2011 at 8:30 pm)—and to incorporate easy, environmentally sustainable actions “beyond the hour”—Pocoyo encourages kids to play a vital role in saving our planet! As today’s children are tomorrow’s guardians of our planet, their involvement and sense of responsibility is vital.
Through innovative animation content and online activities, Pocoyo will encourage children around the globe to get involved in the. Children will be asked to turn off lights in their homes for one hour beginning at 8:30 pm (in their respective time zones) in what has become a worldwide collective display of peoples’ commitment to protect the planet.
In 2010, the Earth Hour message reached 1.3 billion and the event saw hundreds of millions of people switch off in more than 4,616 cities and towns in 128 countries.
Organizers are looking to extend the Earth Hour “Beyond the Hour,” inspiring us all to include small changes in daily habits–taking the bus instead of a car or even riding a bike to work, for example–which will collectively benefit the planet and create a better future. The campaign will also leverage the power of social media as a means of engaging and inspiring eco-friendly changes in people’s lifestyles around the globe.
FREE new Earth Hour activities
I’ll be participating in Earth Hour, will you?