This post brought to you by Allstate. All opinions are 100% mine.
Allstate’s “Good Hands for the Good Life” is new and different for an insurance company. It has a voice of optimism and celebration vs. fear. The Allstate brand commercial tells the story of how there are risks everywhere, but we as people don’t let it hold us back from making our lives good. My parents took a big risk and moved our family to New Hampshire at the end of my 8th grade year. It was a decision that changed my life- ultimately for the best, but when I first found out? It was devastating. It was a long time before I could see that they did this so that I could also have the Allstate Good Life as the ad campaign goes.
The relationship I had with my parents was rocky to say the least all the way through junior high, high school and even college. I know now that they were doing the best they could and what they believed was best for me, whether I liked it or not. Then? Not so much. I was angry and resentful and had a chip on my shoulder. But as I’ve gotten older and matured I’ve grown to see the reasons they couldn’t have voiced to me, not then, and can understand. Staying in Connecticut where I’d grown up was going to be a toxic environment that would head me straight down a path of trouble and bad decisions. I’d already taken steps down that road when we moved.
Moving to New Hampshire wasn’t what I wanted but oh, was it ever what I needed. A fresh start, new home, new school and new classmates. New friends. The “friends” I’d left behind in Connecticut were, within days of us moving, skateboarding in the pool we’d left drained. They were having parties on our property because they knew the new owners were not to move in for several weeks. I got in trouble for those parties, for my “friends” skateboarding in our old pool. I never heard from a single person I’d grown up with in that town when we moved. No letters, no calls, nothing. Those friends I’d been so devastated to leave behind didn’t seem to care at all that I’d left. Heartbroken, I put on a brave face and went to my first day of field hockey practice, having never met a single person in this new school, this new town.
Within a few hours, I had met nice girls. Within days, I had new friends. Within weeks, I had a place in a new community that welcomed me with open arms. My high school years were so much fun, I was a good kid, I didn’t get into tons of trouble (I’m human, and I was a teenager, and yes I did get in SOME trouble). My parents somehow knew that moving me 350 miles from my childhood home was going to give me a good life. They were right.
And you know what? I’d do the same for my kids if the need arose. In a heartbeat. I can tell you my parents saved me from making a lot of really stupid mistakes simply by removing me from the situation. I’m lucky. I’m blessed. I’ve had the “good life” and look forward to sharing that with my own children. They’ll have troubles of their own- we all do. I just hope I can live up to the standards my parents set when they made that huge decision and sacrifice so that I could (and my brother B) have more a good life than a trouble life.
Allstate is an insurance company who works everyday to help build more good in the lives of their customers. Kind of like my parents did for me. Their work might not have been as publicly known as Allstates, but they did work every day to help me build the foundation for my good life.
Allstate believes that the notion of the Good Life is inherently social; it is already taking place in people’s natural social conversations and now Allstate has permission to join in because they are an insurance company who creates more good vs. take care of the bad.