If you are a blog owner, then you need to do whatever you can to keep your blog going. You don’t want to be one of the blogs that were doing well for a little while, but then you started to make all those little mistakes that ended up with you losing your blog. These mistakes are totally avoidable, which is why we’ve written this article. Down below, we’re going to be looking at some of the mistakes that you can make as a blogger, that will lead to you losing your blog sooner rather than later. If you want to know more about this topic, keep reading these tips from a contributing writer down below.
How to Lose a Blog in 10 Days
SEO Tactics Of Years Past
We’re sure that you hear about SEO all the time and how beneficial it can be to your blog. Well, that is true as long as you are using up to date information and you’re not trying to do something that only worked in the past. If you’re not sure how to decipher what is relevant and what isn’t, we highly recommend that you consult a professional before you do anything. You can absolutely ruin your search ranking if you are using SEO tips that are outdated which we know is something that you do not want to do.
When people stop coming to your blog, that is when the ship starts to sink, and SEO plays a huge part in this. If you’re going to use SEO to improve your blog visibility, then you need to do it properly. Old SEO will crush your blog and you can say goodbye to it unless you want to continue posting purely for fun.
The Sea Of Competitors
Next, you should think about your competitors on the market. It’s important not to underestimate them. You need to ensure that you are constantly watching your competitors and that you understand the tactics they are using. You might be able to use their successes to improve your blog. It’s important to be aware that we’re not recommending that you steal content from other bloggers. That’s going to lead to massive issues further down the line.
Instead, you need to use the general ideas behind their content to create better content for your blog. Fill in the gaps, complete better research and make sure that your blog posts exceed theirs in every way possible.
Not Posting Frequently Enough
The next thing that we are going to look at is the fact that you might not be posting frequently enough. You don’t have to post every couple of minutes, and you don’t even have to post every day, but you do need to make sure that you are posting enough that people remain interested. If you go away, then it’s not going to be a case of absence makes the heart grow fonder, it will be a case of out of sight, out of mind.
If it helps you, you should write down a schedule of when you want to post something on the blog. This will set you up with a pattern and eventually if you keep posting at the same time on the same days, people will know when to expect your content. If you establish this early on, then users aren’t left waiting for something that isn’t coming. You don’t want to be one of these people that posts three pieces of content in a day, only to then disappear for a week and a half after that. Readers aren’t going to appreciate this and they will stop coming back.
Failure To Launch
You need to make sure that you are providing enough of a marketing push during the launch of your blog. While it is possible to build up support for your blog over time, it’s a lot easier if you hit the ground running when you’re straight out of the gate. So, how do you get the right effect with your marketing strategy? First, you need to ensure that you are investing enough money. Marketing should account for about 20% of your business budget and a blog is a business. As well as this, you need to ensure that you choose the right marketing tactics that will deliver the results you need. We’ll discuss the wrong ones a little further down.
Finally, you should be using the right tools to check the performance of your marketing campaign. For instance, a PPC report template could help you check whether buying clicks using ads is working in your favour.
There’s definitely a lot of poor blog marketing tactics that could knock you out of the running completely. For instance, you might have explored buying follows on social media. That’s a mistake because you won’t get the right engagement and if followers aren’t engaging, they are completely worthless to you. Instead, you need to be patient and build up followers organically.
The final thing that we are going to look at is your content. If it is constantly looking dazed, confused and unorganized, people are going to lose interest. You need to make sure that every piece of content you post has a purpose, is set out in an easy to read manner, and is interesting.
Some blogs have a theme while others write about whatever they want, whenever they want. If you are a dedicated blog, then you can’t be posting random things every now and then that doesn’t fit in with what you normally write about. We know that it’s your blog and that you can do whatever you want, but if you do this then people are going to think your blog is looking messy. You need to keep order on your blog if you want to keep the attention of users.
We hope this helps you understand some of the mistakes that you can make that will ultimately lead to you losing your blog. Of course, it won’t actually go anywhere, but it won’t be profitable anymore because people won’t be interested. Try your best to avoid these errors at all costs!